Strategic Communications

Strategic communications demands an integrated approach for planning, execution, and evaluation to ensure the right message reaches the right audience through the right channel. Regardless of your goals and target audience, our offerings are scalable and adaptable for delivering success.

Our staff specializes in marketing that activates people. Synergy provides measurable, integrated marketing and communications services to help clients change social norms or behaviors in communities nationwide. Members of our team have more than 25 years of experience applying evidence-based behavioral psychology models, social marketing theory, and formative research to motivate audiences in the context of cultural and physical environments. SAMHSA Case

Our in-house multimedia production team offers a range of services for development of creative products, including educational and training videos; TV and radio spots; PSAs in English and Spanish; human interest profiles; and webinars, podcasts, live webcasted events, and more. Our award-winning audiovisual and multimedia products meet development goals by building upon and complementing each other – allowing core messages to be presented and reinforced with audiences across multiple media encounters.

Taking your communications strategy to the next level calls for strong relationships. Our partnership development offering connects our clients with credible professional, nonprofit, civic, and national, state and local organizations that reach both English‐ and Spanish‐speaking populations, healthcare providers, educators, families, youths and community networks. Our experience generating exposure through the entertainment industry also spans more than 25 years. Our specialized entertainment vendors and talent/management agents can readily amplify strategic messages on a national stage. Regardless of the goal or target audience, our team can enlist ambassadors to join in spreading your message.

Synergy's researchers, writers, and editors have supported more than 20 federal agencies for the development of products published in over 200 journals, books, and magazines. Members of our team have a history of delivering award-winning communications products include Congressionally mandated reports, white papers, infographics, newsletters, tool kits, and campaign materials.

Synergy’s 508 compliance specialists keep pace with the latest technical developments and trends for comprehensive accessibility. Our 508 specialists conduct quality assurance reviews using up-to-date, gold standard tools and 508 compliance diagnostic software. Additionally, our team can provide formal training or simple tips to help simplify 508 compliance testing and assurance.

Synergy brings creativity and technical expertise to a full range of multimedia products.